We believe in balancing the use of new technology with our own understanding of the customer journey. That means we fully embrace machine learning and automated bidding, but not at the expense of real business objectives. Sometimes we still have to use a Manual CPC strategy to get the results we want, and that's fine by us. The benefit of having veteran PPC strategists manage your accounts is that we understand how to harness both old and new strategies, and we're not afraid to test our way into results.