Full Service PPC Management
FULL SERVICE
What's Included
Strategy
The foundation. We take what we know about your business, your goals, and our expertise in digital advertising, and we mix it together to create a strategy.
Campaign Setup
There are countless settings to avoid (and select). Fortunately for you, we're pros. We'll handle the set up.
Goal Setting
Remember, for a goal to be great it has to be measurable and it has to have a deadline. For most of our clients, it has to do with number of MQLs and cost per lead.
Ongoing Optimization
We don't believe in setting and forgetting. We handle ongoing maintenance to ensure our campaigns are improving over time.
Conversion Tracking
Often overlooked (no more!), conversion tracking is one of the most important pieces of our advertising strategy. It informs our bid strategies and it helps us track toward our goals.
Reporting
Last but not least, we report on the performance. This keeps us all on the same page and keeps our goals top of mind.
Our PPC Advertising
Philosophy
We believe in balancing the use of new technology with our own understanding of the customer journey. That means we fully embrace machine learning and automated bidding, but not at the expense of real business objectives. Sometimes we still have to use a Manual CPC strategy to get the results we want, and that's fine by us.
The Process
01.
Discovery Call
Quick and painless. This is a 30-minute meeting where we get to know each other and find out if we're a good fit.
02.
Goal Setting Call
After we decide to work together, the first thing we'll do is align our goals. During this meeting, we'll learn more about your business and what you're striving toward.
03.
Strategy Presentation Call
Next, we develop a strategy. This will be presented during our strategy presentation call, and we'll give you an opportunity to speak into it and ask questions.
04.
Ongoing Reporting Calls
Each month, we'll meet to discuss our KPIs. We'll talk through how we're tracking against our goals, and we'll continue to hone our strategy.
Service Tiers
CONTACT US
Let’s Discuss Your Goals
Get in touch with us to discuss how we can help you achieve your goals through targeted lead generation and performance marketing.